About Fountain of Wellbeing:

Fountain of Wellbeing is a licensed cannabis distribution and retail company based in North Hollywood. They carry a variety of premium indoor grown flower, concentrate, vapes, vitamin gummies, and wax. Their business mission is to produce quality, premium products and bring more awareness to the benefits of cannabis consumption.

Their Business Needs and Goals:

Fountain of Wellbeing needed a professionally designed sleek and clean-cut editorial style catalog that includes some of the strains while giving the brand a cleaner, more polished look and over all feel. Their KNBIS brand indoor-grown premium flower caters to a coastal, but active lifestyle.

They were in search of vibrant colors, san serif fonts, and in love with dark, hombre purple. Fountain of Wellbeing had a deep desire to incorporate a high-end, California vibes, and psychedelic feel. They wanted to use vibrant neon colors to break free of the generic corporate atmosphere to move outside of the box of a manicured and plain business style.

The Solution to Their Needs:

Focusing on their need for a redesigned catalog in a classy, sleek style while still appealing to their active lifestyle brand goals. The catalog’s purpose would be to be more in line with their brand direction, generate more interest in their products, and increase conversion rates of their customers.

Results:

This catalog became their most utilized sales tool. Not only was it on regular re-order for stocking in their stores, it also increased their partnerships since it created enough attention that other brands wanted to be included in the catalog. The catalog was successful in grabbing the attention and interest of the young active audience they were targeting. Resulting in a significant increase in customers and in turn sales that they and all partners benefitted from.